One of the best fast food chains in the world, McDonald’s, turned its iconic arches upside down to honor all women and serve as a reminder that they are each beautiful in their own way.
This occurred in 2018, when the business chose to reverse Mickey’s arches on March 8 in honor of International Women’s Day, a day that “celebrates the social, economic, cultural, and political achievements of women.”. “.
Some people who noticed the change and couldn’t believe their eyes when they thought they’d visited a parallel world suspected it was connected to the then-company’s ongoing conflict with Wendy’s. But they were wholly mistaken. Instead, the logo was turned around in “celebration of women everywhere,” a spokeswoman said.
Though the logos on its social media accounts were changed, McDonald’s flipped the sign at its Lynwood, California location. Employees donned hats and shirts with the “W”-like badge at the same time that restaurants in 100 different cities across the nation offered special packaging bearing the logo.
“To celebrate the extraordinary achievements of women everywhere, especially in our restaurants, we flipped our iconic arches for the first time in our brand’s history on March 8 in honor of International Women’s Day. Wendy Lewis, McDonald’s Chief Diversity Officer, said as much.
The new design was created to honor women worldwide, claims company spokesperson Lauren Altman. We’ve long supported women’s advancement and success in the workplace by giving them the tools and resources they need. “.
She continued, “We take pride in our diversity in the United States, and we are proud to share that today, six out of every ten restaurant managers are women. In addition to 100 sites receiving new “packaging, crew shirts, hats, and bag stuffers,” the company will change its logo across all social media platforms. “.
McDonald’s isn’t the only business to support women and promote the importance of gender equality.
In the past, Johnnie Walker gave $1 from each bottle of its “Jane Walker” whiskey to organizations that work to advance women’s rights.
“Cultural debates about gender continue to be crucial.
The vice president of Johnnie Walker, Stephanie Jacoby, stated, “And we believe there is no better time than now to introduce our Jane Walker insignia and promote forward-thinking organizations that share our vision. “We are happy to raise a glass to all the women who have made progress toward gender equality and to their many accomplishments. “.
One of the businesses that took part in the project was Brawny, which replaced the Brawny Man with a woman and donated $100,000 to Girls, Inc.
