Keith Urban Reveals Nicole Kidman Never Expected Her AMC Ad to Become a Cultural Sensation

Keith Urban recently revealed that his wife, Nicole Kidman, didn’t anticipate her AMC Theatres ad to become such a sensation. In a podcast interview with Criss Angel’s Talking Junkies, the country star explained that they both love movies and understood the struggles faced by theaters, especially during the pandemic.

So when AMC reached out to Kidman to star in a commercial, it was an easy decision for her to make. But no one expected the ad to become a cultural phenomenon.

A fan favorite for the past two years, the commercial sees Kidman walking into an AMC theater after a rainstorm and declaring, “We come here for the magic.” She continues to emphasize the importance of movie theaters in our lives, explaining how they make us laugh, cry, and feel compassion. Kidman’s ad resonated with the public, but even she can’t explain why it resonated with so many.

Urban also shared how Kidman played a pivotal role in his return to performing during the pandemic. When he expressed his desire to play shows, Kidman suggested the idea of performing at a Nashville drive-in.

The couple set up a stage under a screen so fans could watch the show from the comfort of their cars, and Urban expressed his excitement and gratitude for his wife’s ingenious idea. On the podcast, Urban was asked about marrying a famous woman and described Kidman as down-to-earth, cool and laid-back.

Despite her celebrity status, she remains a regular girl. The couple, who married in 2006, have two daughters together, Sunday Rose and Faith Margaret. Kidman is also the mother of two children from her previous marriage to Tom Cruise, Isabella Jane and Connor.

Overall, Kidman’s AMC Theatres commercial made a huge impact, touching the hearts of moviegoers and reminding them of the magic of the big screen — a testament to the power of film and how it can leave a lasting impression on our lives.